Case Study - Delivering a modern customer data platform

The bank was undergoing a journey to transform their marketing technology and needed support to enable the data driven components of the architecture.

Client
Australian Tier 1 Bank
Year
Service
Customer Data Platform, Data Engineering, Marketing Technology

Overview

The Vivanti team lead the design and planning of the data stream into the new marketing technology system - a large scale Customer Data Platform (CDP) provider. We supported from a program management, data engineer and analyst capacity.

Bringing our unique skill-set of engineering and business lead consulting skills we were able to perform multiple cross-functional roles with the same set team members, making the translation of data requirements and engineering into the platform seamless.

As a result of the engagement, the organisation was able to successfully deliver data into the platform and start running dedicated marketing journeys using the new technology. This resulted in significant uplift in customer experience metrics and set the foundation for driving data driven, personalisation experiences for customers.

What we did

  • Data Analysis
  • Data Modelling
  • Program Delivery
  • Data Engineering
Journeys Migrated
80+
Data Entities Modelled
100+
Customer Attrbitues Migrated
300+

More case studies

Building a Next-Gen Data & AI Platform for Asia & EMEA

Creating the future of commercial intelligence & personalised player engagement across Asia & EMEA

Read more

Delivering measurable value for Advertising Partners

Saving time, enhancing agility and optimising operations in a large AdTech ecosystem.

Read more

Tell us about your project

Our offices

  • Sydney
    Level 7, 117 York Street
    Sydney, NSW 2000
  • Melbourne
    Level 27, 101 Collins St
    Melbourne, VIC 3000
  • Brisbane
    Level 23, 300 Queen St
    Brisbane, QLD 4000
  • New York
    132 West 31st St, 9th Floor
    New York, NY 10001
  • Washington, DC
    1900 Reston Metro Plaza
    Reston, VA 20190
  • London
    United Kingdom
worldmap