Vivanti Academy Research - Composable DDP with Snowflake, Fivetran, DBT and Hightouch

With today's rapidly evolving digital landscape, the ability to effectively manage and activate customer data is critical to the success of any modern organisation. Meeting the ever-growing expectations of today's customers and providing personalised experiences requires a seamless, scalable customer platform.

This paper serves as a guide to understanding the reason behind why organisations are exploring Composable CDPs built with leading technologies like Snowflake, Fivetran, dbt and Hightouch.